Fish Window Cleaning is a service‑based franchise specializing in exterior and interior window cleaning for both commercial and residential customers. Founded in 1978 and first franchised in 1998, it has grown into one of the nation’s most recognized window cleaning brands with over 275+ franchise locations nationwide. The business model emphasizes year‑round recurring revenue from both residential and commercial cleaning contracts — a segment that continues to expand as demand for professional cleaning services grows across the U.S.
In this complete guide, we’ll break down everything you need to know before investing — including costs, fees, profit potential, eligibility requirements, business model, pros & cons, support, and how to get started.
🪟 What Is the Fish Window Cleaning Franchise?
Fish Window Cleaning is an established service franchise offering:
- Exterior and interior window washing
- Gutter cleaning
- Mirror, skylight, and chandelier cleaning
- Screen cleaning
- Ceiling fan cleaning
- Pressure washing (varies by location)
The franchise is focused on providing a repeat‑business model with residential and commercial clients, allowing owners to generate revenue year‑round. It’s also known for being management‑focused rather than technician‑heavy, meaning owners manage crews rather than clean windows themselves.
💰 Franchise Cost & Total Investment
According to recent franchise disclosure details and brand resources, Fish Window Cleaning’s total initial investment is moderate compared to many service franchises:
💵 Total Estimated Investment Range (2025)
- Small Package: ~$107,000 – $125,200
- Standard Package: ~$129,400 – $144,500
- Executive Package: ~$154,600 – $173,700
These ranges reflect three tiers of market packages that vary by territory size, equipment needs, and level of support.
📦 Typical Investment Breakdown
| Expense Category | Estimated Range |
| Franchise Fee | $49,000 – $74,900 |
| Travel/Living for Training | $1,500 – $2,500 |
| Equipment | $7,500 – $10,500 |
| Office Setup | $10,000 – $13,000 |
| Vehicle & Modifications | $2,400 – $3,400 |
| Insurance & Licenses | $2,200 – $5,000 |
| Marketing & Initial Development | ~$13,500 |
| Working Capital (3 Months) | ~$22,700 – $35,900 |
| Total Estimated | $107,000 – $173,700+ |
Note: These are estimates and will vary by market, territory size, and package selected.
📦 Franchise Fee, Royalty & Ongoing Fees
Initial Franchise Fee
- Typically $49,000 – $74,900, depending on territory size and package.
Ongoing Fees
Most franchise disclosures show the following ongoing fees:
- Royalty Fee: Typically 5% – 8% of gross sales.
- Brand Building / Marketing Fee: 1% of gross sales.
These ongoing fees cover continued franchise support, marketing, technology, and brand development.
📈 Profit Potential & Business Economics
Fish Window Cleaning is designed around recurring revenue and scalable operations. Key factors that contribute to profit potential include:
- Repeat service contracts with residential and commercial customers
- Low overhead compared to brick‑and‑mortar businesses
- Service diversification (windows, gutters, chandeliers, etc.)
- Year‑round demand (especially in warmer climates)
While Fish Window Cleaning does not publicly publish an official Item 19 financial performance representation online, general industry benchmarks for service franchises of this size suggest:
- Many owners see strong margins when efficiently managed due to relatively low fixed costs.
- Profitability increases with scale and additional service offerings.
Before investing, always request Item 19 from the official FDD to better understand actual unit economics from current franchisees.
📊 Industry & Brand Strength
Fish Window Cleaning is widely recognized within the franchise industry:
- Ranked in Entrepreneur’s Franchise 500 and named #1 in the window cleaning category in 2025.
- Founded in 1978 with nearly 30 years of franchising experience.
- Over 275 franchise locations across the U.S., serving more than 200,000 customers annually.
These accolades underline brand strength and stability, essential factors when evaluating a franchise investment.
📝 Eligibility & Financial Requirements
While exact requirements may vary by territory and the franchise agreement, typical financial qualifications include:
💰 Financial Criteria
- Minimum Net Worth: ~$150,000 (industry listing).
- Liquid Capital Required: ~$75,000 – $100,000 ready to invest.
These figures ensure franchisees have adequate funds to support initial investment costs and working capital during the early months of operation.
📍 Business Experience
No prior window cleaning experience is typically required. Fish Window Cleaning provides operations and management training, so ideal candidates should possess:
- Leadership or management skills
- Sales and customer service orientation
- Entrepreneurial drive
- Ability to grow a local service team
🧠 Support & Training Provided
Fish Window Cleaning offers comprehensive franchisee support, including:
📚 Training
- Classroom and on‑the‑job training with company personnel.
- Initial field training for territory launch.
📈 Operational Support
- Business development strategies
- Marketing support and corporate advertising materials
- Scheduling and routing software to manage jobs efficiently
- Ongoing field and office support
Franchise support is designed to help both new and experienced business owners scale their operations smoothly.
📍 Pros & Cons of Investing in a Fish Window Cleaning Franchise
👍 Pros
✔ Affordable mid‑level investment with multiple package options.
✔ Year‑round demand from residential and commercial customers.
✔ Scalable business with recurring revenue potential.
✔ Comprehensive franchisor support, training and marketing.
✔ Recognized industry leader with strong franchise rankings.
👎 Cons
❌ Requires strong local sales and management capabilities.
❌ Competition from independent window cleaners and service providers.
❌ Profit depends heavily on territory quality and operational efficiency.
📊 Steps to Evaluate & Get Started
Here’s a streamlined process to evaluate Fish Window Cleaning as an investment:
- Request the official Franchise Disclosure Document (FDD) — this will include Item 7 (costs) and ideally Item 19 (financial performance).
- Review financials with a franchise attorney and CPA to assess profitability and obligations.
- Speak with current franchisees to understand real‑world performance and challenges.
- Build your business plan including sales forecasts, marketing budgets, and staffing plans.
- Secure territory and financing (if needed) before signing the agreement.
- Attend franchisor training and complete any pre‑launch requirements.
📌 Final Verdict
The Fish Window Cleaning franchise is a well‑established, service‑based franchise opportunity with a moderate investment range that appeals to both new and experienced entrepreneurs. Its recurring revenue model, diversified service offerings, and strong brand recognition make it a compelling choice for those interested in owning a home‑service business with growth potential. However, success depends on effective sales, operational execution, and territory selection.
If you want stable demand with relatively predictable recurring revenue and solid franchisor support, Fish Window Cleaning is worth serious consideration in 2025. Always complete full due diligence — including the FDD, financial review, and franchisee interviews — before committing.
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